Traditionally, our fundraising groups sell wreaths directly to their friends, relatives, neighbors and other members of the local community. However, the ‘wreath-giving’ model takes a different approach. Instead of buying a wreath for their own front door, those who want to support your fundraising group can choose to buy one for someone or some place that could use a bit of Christmas cheer.
Here’s a brief guide to how wreath giving works, and why you might want to consider this approach for your next fall fundraiser.
The two-tier charitable fundraising model is all about giving people an opportunity to perform a good deed. In the case of wreath fundraising, this might mean allowing them to buy a wreath for someone in need or to brighten up a shared community space. Instead of buying a wreath for themselves, they’re sponsoring your group’s worthy wreath-giving cause.
Here’s how it works:
1. You ask people to “buy” a wreath that you’ll then donate to a worthy cause.
2. The profit you make from the sale goes to your fundraising group (and you get to set your own profit margins).
3. The wreath goes to your chosen cause — e.g. a family who couldn’t otherwise afford decorations, a local nursing home, a local children’s hospital, etc.
One inspiring example of this two-tier model was when a group of high school students from Eastern Oregon sold our wreaths to lay on the graves of fallen soldiers in honor of the anniversary of Pearl Harbor. In addition to supporting their ‘Wreaths for Remembrance’ project, the proceeds of the fundraiser also went toward sending the group, the school’s Euro Club, on an educational trip to Europe.
For your wreath-giving initiative, choose a cause that matters to you. For example, you could give wreaths to:
If you can, try to connect your wreath-giving cause to your group’s overarching mission and/or any specific issues affecting your local area. For example, if you’re a church youth group raising money for a humanitarian house-building project, the wreaths you sell could go to the families whose homes you built during the previous year. The more connected your wreath-giving cause is to your fundraising cause, the more engaging your fundraising story will be to potential supporters.
To make your wreath giving initiative easier, consider partnering with another nonprofit or charity that will ensure the wreaths go to a good home. For example, there are many local charities that accept donations for families in need at Christmas. Partnering with them will also help give your fundraiser more credibility.